Get To Know: Gina Leta, Account Executive

Gina established and managed brand partnerships at The RealReal before joining Recurate.
  1. Tell us a bit about your professional journey?
    My career started in intimate apparel where, as a buyer, I found my love for sales. I pivoted to wholesale and worked with various brands and off-price retailers which eventually brought me to The RealReal, where I established and managed brand partnerships. I loved working closely with our account and introducing them to resale and wanted to bring my expertise to a company that was rethinking the industry and its global impact.
  2. Why were you interested in working at Recurate?
    Having worked in resale for over 5 years, I saw the shift in consumer behavior firsthand. Marketplaces were thriving but brands and retailers didn’t have an accessible way to step into the space. I was impressed by the way Recurate was redesigning resale by improving the customer experience and putting brands & retailers at the center of a circular model. It’s also a core principle at Recurate to make a positive impact on both people and the planet and I knew I had to be a part of the team.
  3. What do you enjoy about your role at Recurate?
    At Recurate I am typically the first point of contact for brands and retailers. Resale is a new industry that businesses are trying to navigate and I enjoy having the opportunity to learn about their goals and demonstrate the impact Recurate will have on their business. We have an amazing team and I’m always excited to introduce brands to my colleagues who help bring their resale visions to life.
  4. What excites you most about resale?
    The stigma around resale is gone and there is no turning back! Consumers want to buy and sell secondhand across a wide variety of product categories which gives businesses a huge opportunity in a new industry. I’m so excited to help companies join in on the fun and operate more sustainably through resale.
  5. What is your favorite secondhand buy?
    My favorite secondhand pieces are t-shirts and accessories that my mom and aunts have passed on to me from their personal collections, they’re all so special and one of a kind. If it’s a secondhand purchase, I’d say my Chanel full flap shoulder bag. I did a ton of research to find the bag in the best condition for the best deal. I love the treasure hunt of shopping secondhand and it’s a piece I’ll have forever!
Gina with her favorite secondhand purchase — a Chanel shoulder bag.

--

--

--

Powering the Future of Recommerce

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Pink Label Congo: The 3D Virtual Fashion Show Which Broke the Internet

Want to Beat Your 2018 Target?

MLMs are Reaching a New Low During the Pandemic

How to use Facebook Ads to get your crowdfunding project fully funded?

NOLUTHANDO NKOSI’S FIRST BUSINESS — A CASE STUDY

Website Vs Sales Funnel : How They Work Differently

6 Lessons Learned From the Failure of my First Book

Marketing an app on a college campus (2500+ users in 2 weeks for $6)

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Recurate

Recurate

Powering the Future of Recommerce

More from Medium

PLASER- Product Label Scanner and Expiry Date Reminder

How To Write An Automated Email That Sounds Like A Real Person

Top Career Options in Marketing & Advertising [For Freshers & Experienced]

Is Mobile Voting Technology secure?

Mobile Voting — Right2Vote